Cannes Lions

ADULT SAFE SEX

DNA, London / DEPARTMENT OF HEALTH / 2004

Awards:

2 Silver Cannes Lions
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What could you have picked up this Valentine’s? Many 18-24 year olds could have picked up much more than a card or bunch of flowers. The rate of diagnoses of sexually transmitted infections (STI) in the UK is increasing and this website was designed for the DoH with the aim of educating young people about the risks and encouraging them to wear a condom. The spoof website promoted the ultimate Valentine’s gifts that just keep on giving! Each one highlighted the symptoms of a specific STI and the risk of passing on an unwanted gift this Valentine’s.

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