For the launch of the new animation for adults block on Cartoon Network, we needed to let our audience know in the most direct way that they were going to watch cartoons for a mature audience. So we focused on things that adults would watch, like sex, violence and bad language, and applied it to the most naïve animation style.

Here we see a little horse learning to skate on a frozen pond, but it’s so hard for him, that he starts getting a little desperate and some bad words start coming out of his mouth.