We were asked to develop a more ambitious brand strategy and corporate identity to reflect Advance’s vision of taking Australian thought, leadership and innovation to the world.

The brief was to contemporise, humanise and personalise the Advance community to make it feel more representative of these pioneering and progressive Australians and to reflect a move away from being a network to a community of like-minded successful Australians doing great things around the world.

The design derives from the metaphor of the global impact of the Australian ex-pat community: the ripple, the wave, even the splash of a cannonball being fired into water. Every individual has their own unique impact, their own unique ripple. These collective patterns overlap and intersect to form a visual sense of community.

The new brand identity launched at the inaugural Advance Global Australian Awards and was celebrated in the Australian media and television print, online and radio.6 extraordinary Australians have this identity sitting proudly on their desk in the form of an award: Saul Griffith, Founder and Principal Scientist at Other Lab, Adeeba Kamarulzaman, Professor Of Medicine and Infectious Diseases at the University Of Malaya, Tan Le, Founder and CEO Emotiv Lifesciences, Christian Behrenbruch, Co­Founder and CEO Imaginab, David Droga, Founder and Creative Chairman Droga5, Jane Sloane, Vice­President Of Development, Women’s World Banking and Jeremy Heimans, Co-Founder and CEO Purpose.com.