Cannes Lions

Advantage Max 3 against the bad guys

TUGARE COMUNICACAO, Sao Paulo / BAYER / 2016

Film
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Overview

Entries

Credits

OVERVIEW

Description

The bad guys fleas, ticks and mosquitoes were arrested for committing the crimes of blood theft, leishmaniasis transmission and allergies. But it's important to be aware that more dangerous than the vectors are the diseases they transmit to the pets.

With the help of the veterinarian, our hero, Advantage Max3 expels and kills ticks, fleas and mosquitoes without they need to bite. The product combats the vectors that can transmit serious diseases to pets and their families.

The doctor found the parasites on the dog and show it to a little girl and her mother. Then, the child created in her mind the parasites are outlaws.

Execution

The animation process began with the challenge of bringing to life parasites that infest dogs with an aesthetic visually beautiful without let them friendly.

Then, we chose 3D animation, which gives us more realistic visual results without losing the fun of the cartoon.

The next stage was the development of the scenario, which should have the atmosphere of a police station’s interrogation room. Those of classic thrillers.

The animation style should not be funny, but we should make them show psychopathic personalities.

The final challenge was to create the right illumination, maintaining the thriller atmosphere. We created a very dark room with directional lights.

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