Develop an event to win as many new clients as possible in a new and unusual way: the first ever auction of ideas.

We summoned the marketing director of the biggest brands, inviting them to take part on our event.

Then we convinced one of biggest auction house to do something that they have never done before: sell something intangible.

With no inversion we created buzz in both online and mass media but our main target were already there, in our event.

As an advertising agency everything we do must be seen as a chance to show our creative potencial but not forgetting we have a business purpose.

So we auctioned something intangible: ideas. That was something have not been done before and we won arrange meetings in the event, so we killed to birds with one stone.

More than 200 marketing directors of the 'biggest brands' attended our event where we had the chance to convey our way of thinking.

We created buzz in both online and mass media, and in the marketing and business specialised magazines.

We won 13 new clients, which we are currently working for. Not only with ideas featured in the auction, but with new ones too.