There was a need for to give a first impression about our agency in a creative way. So that was our aim to introduce our agency in a creative illustrative way. When we first saw the hunt’s book we think that using this book in a direct mail is the perfect way to reflect our vision into the our potential clients. Moreover we add our Art directors illustrative input on a direct mail.

TBWA\worldwide creative director john hunt’s quotes from his newly released book the art of the idea, illustrated by TBWA\Istanbul art directors.Each Art director picked his/her favourite sentence from hunt and turned it into visuals by illustrative lettering.

We get back really positive feedback from our clients and students by e-mails and phone. The mailing created hype around our target audience. We believe we created aimed awareness about how we are approaching the all the work we have done at TBWA\Istanbul.Beyond being a direct mailing the hype of the project let it to turn into exhibitions at major turkish universities specialising in graphic design.