Design and produce a 2009 Christmas Card for the combined agencies BBDO and Proximity.

Snow is an established theme around Christmas, and the snowflake has a detailed and beautiful construction.The idea of combining both logos to create the snowflake came quickly, producing it took a bit longer.The graphic needed to be viewed with ease and the design needed to be effortless and not contrived.The ease at which the logos fitted together needed to parallel the ease at which both companies work together.The blind embossing gives the card depth, is tactile and encourages interaction.The pure white card adheres to the snow theme and also promotes a sense of purity.

One doesn’t expect feedback regarding a Christmas card, but many clients rang specifically to comment on our design.