With the runaway success of so many social media services, the way people communicate is evolving. Fallon saw an opportunity to broaden the evolution of modern social media interaction, while establishing our own brand as a forward thinker in social and digital media. We wanted to demonstrate to our clients and the world that in order to succeed today, brands should not just communicate; they should provide value to the consumer: entertainment, social, and brand value. That's being generous, and that's an example of a brand learning to give as much as it takes. And so, we created Skimmer.

We believe design is fundamental to usability and experience, and this idea determined every step of the project development process, from design to featureset definition and development.

127 creative awards donated by Fallon alumni. Over 200,000 hits and a 180-lb. copperplate that now hangs in Fallon's entrance as a daily reminder of what Fallon will always stand for, above all: the work.