Cannes Lions
DDB MUDRA INDIA, Bangalore / DDB / 2009
Overview
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Execution
We went around the agency, asking people for their business cards. These cards would be rendered completely useless any which way once we moved into our new address and got new ones. Once that was done, the whole team got around over a long weekend and started clipping, pasting, folding these cards, making scale models of random things. Trucks, gramophones, cannons anything that came to our minds. It was quite a task, but we got it right. So we put them in boxes, and sent them over to our clients with a small note.
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