In an era of high-tech and digital, we opted for a simple comic strip and a good old-fashioned slide show!

The action was launched in February 2008 and by the end of March 2008, we had arranged 4 times more meetings and agency presentations than during the same period in 2007. The agency was also invited to participate in no less than 4 pitches during May 2008. Even those prospects who already had an agency and didn’t necessarily want to change (or who couldn’t change) responded very positively.