Cannes Lions
MRM PARTNERS/ZENTROPY, New York / MCCANN / 2002
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Description
A site design and Flash intro that illustrates and reflects integration of the WorldGroup, while providing a global overview of the company’s mission, vision, structure and credentials along with general information about the corridor companies. The redesign expresses the WorldGroup’s vision and mission in a way that clearly differentiates the company from other marketing communications networks and provides the user with an experience that is interactive, enjoyable and compelling.Objectives: Establish a powerful and defining brand position for McCann-Erickson WorldGroup online that clearly differentiates MEWG from both the competition as well as from MEW Advertising. Also, to highlight the value of corridor integration and celebrate the various corridors and local agencies.Target Group: Business, marketing and communications professionals and those who are interested in MEWG’s credentials.
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