China's government is encouraging people to have an environmentally friendly mindset, therefore the green bag was being enforced in all major supermarkets. JWT, as an outstanding communications agency would like to contribute their part, so the brief was to design a green bag as an Xmas gift to all JWT clients.

In China everyone is obsessed with designer labels. Why don't we use that as inspiration to design a wickedly stylish recycling bag.

The designer Green Bag was meant to serve as an Xmas Gift to JWT's client, so there were only 200 copies produced the first time. However, the response was overwhelming: 4000 copies were distributed in the end.