We wanted to creatively capture the essence of what makes MCBD one of the top 25 agencies.

A full 3D environment built using Papervision allowed us to create an immersive environment where visitors could feel like they had been swallowed up into the world of MCBD. The yellow “box” brand used by the company in their messaging took on physical form acting as the hub for the site, simultaneously being the content and container.We wanted the creative to speak for itself, so simply looked to brand their showcase of brand advertising work with the recognisable MCBD yellow.

The site showcases all MCBD's TV work in easily accessible, fast loading full-screen video.