In the last years OgilvyOne has been increasingly involved in full-service brand consultancy and managing complex integrated projects. However people have lost sight of the fact that this agency, which specialises in direct marketing, is above all the market leader in mailshots with above average success rates, in quantitative terms as well - both in printed and electonic form. A self-promotional mailshot was designed to remind and the same time to motivate potential new clients to contact OgilvyOne on the issue of generating particularly effective mailshots.

Tangible results with no fuss. Encapsulated in a direct, pithy fashion. Results that make you want more, which can be easily achieved or purchased, so to speak. This is communicated using a very simple, reduced mailshot, consisting solely of a till receipt, which everybody knows from shopping at the supermarket. Instead of a list of individual products with corresponding prices, individual projects are detailed with results achieved. This receipt is made of the same material as real till receipts, is personalised and includes a short address plus a response coupon. New clients with most potential receive a follow-up call.

The mailshot is another piece of jigsaw in OgilvyOne's efforts to reposition itself as a leading DM agency, also for traditional, direct marketing action, focusing on quantitative effects. Responses confirm that this positioning effect has been achieved. Actually this mailshot generated 3 new clients (of which 1 was gained via a pitch) and two more agency presentations.