Luck? Is it luck, that helps pick the right agency? And is one especially lucky when it comes to successful communication and celebrating the success of national as well as international awards with this agency? We don’t think so - because the most important thing comes first: making the right decision about the agency concerned. As simple as this choice can be, one might as well hang a shelf up on the wall to display all the awards won. As simply as the classic "Lack" shelf from Ikea.

OgilvyOne was invited to the pitch and has been looking after Telekom Austria ever since - the largest client in the history of the agency. Meanwhile the budget was grown and the entire B2B budget was given to OgilvyOne Vienna. Lucky for the client…