Cannes Lions
PROXIMITY BBDO, Boulogne-Billancourt / PROXIMITY / 2007
Overview
Entries
Credits
Execution
To prove its responsiveness, the agency has launched the first "Nuit de la réactivité" (Responsive right throught the night), offering to advertisers a reply to their brief within 24 hours.A mail shot/poster was sent to a file of 450 contacts in the consumer products sector, inviting them to visit our site www.lanuitdelareactivite.com, where prospective customers can download a model briefing and find out more about the agency.The advertisers sent back their brief to the agency which has worked all night long on 12 different subjects.
Outcome
Elected best greeting card agency by Gibory consultants (Consultancy office in the choice of agencies).Many replies congratulating us about this idea.
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12 items