Cannes Lions
DEMNER MERLICEK & BERGMANN, Vienna / DEMNER MERLICEK & BERGMANN / 2005
Overview
Entries
Credits
Description
A screwed-up ball of paper to be thrown away?No, it's both a snowball and an invitation, referring to an online game at the agency homepage, where players can fire off snowballs at agency managers and attempt to achieve the highest score.
Outcome
The paper ball enjoyed very high usage.Thousands played the computer game at www.dmb.at, thereby increasing visitor frequency ten-fold.
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