A few years ago we decided to pull together everything the agency had worked on. The most successful, the least successful, the work that never made it into production. Everything. Once we pulled it all together, we turned it into a book we called Hoopla. lavidahoopla.com is a companion piece to that book. It’s a place to find out everything Hoopla knows about. People who bought the book can find codewords throughout the book to type into Lavidahoopla.com and discover hidden content like a store where people can buy props from TV spots and things laying around the office, take part in polls, buzzword bingo, write to employees in a classifieds area. Here are some words to try:classifiedsstuff for saletrue fakeall workingbuzzword bingo Of course visitors can also enter anything else they want into the search field and any page that mentions that word, client, or person will be revealed.