The brief called for an agency holiday greeting to be sent to clients, branch offices, and friends.

The agency recycled cards from holidays throughout the year. With sharpies and colored pens, we transformed about 500 Birthday, Wedding, Housewarming, New Baby, I Love You, Get Well Soon, and Anniversary cards into New Year's cards.

Aside from personal emails and phone calls of praise for the idea, the publication, "Middle East Media Week" published the card they received along with a brief note of praise. Their exact comment was this:"Of all the fancy-schmancy industry holiday cards we received this year - including a sprint-loaded contraption that spits out glitter - by far the most inspired was the one we got from TBWA\RAAD. A crappy congratulations-on-your-new-baby card with words crossed out and others added in, it was signed, 'Here's to better economic times in 2009.' Inexpensive and funny. Genius."