Cannes Lions

ADVERTISING AND DESIGN

TAXI, Toronto / TAXI / 2002

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Description

Brief: to build a web presence to showcase Taxi Advertising and Design's portfolios and case studies, which strongly relects Taxi's brand and serves as an exemplary piece of interactive work.Solution: an online gallery. Taxi is know for creating award winning brands for it's clients. The challenge with this site was to display many diverse campaigns, with so many different brand personalities. The solution was to display each featured client, in their own "gallery room". The innovative navigation is designed as a floor plan, client rooms are upstairs and downstairs is all about Taxi. The cocktail lounge, bathroom and Taxi portfolio room serve to share some of the Taxi brand irreverance.

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