We decided to build our complete site using twitter and leveraging "The new Twitter" enhancements.

Site visits increased by over 1000%. There were thousands of retweets and mentions in blogs. The news spread over 20 countries and had prestigious international media coverage like Adweek, Design Taxi and Agency Future among others. The media coverage attracted the interest of prospects like Pepsico and Groupon. The impact of the idea allowed us to register the case in several advertising festivals, earned many important awards and pushing brand awareness within the advertising community.