In collaboration with Carat and iProspect we created a highly targeted campaign that incorporated Google Adwords. Aegis staffers hand-picked 500 of their best media and advertising connections and created hundreds of personalised Google Ads for them. When a targeted person Googled their name, they saw a unique Ad prompting to apply. The ad led the person to a personalised campaign site where they found, among others, a ready-to-send letter of resignation to their current boss. Aegis Media employees helped spread the campaign in social media like Facebook, LinkedIn and Twitter. We also got to see our hand-picked targets share them being part of “the best of the biz”.

In addition to the online campaign we put out ads in newspapers that were popular among marketing professionals. Everywhere the message repeated: “We’re looking for the best in the biz! Google yourself and find out if you’re one of them.”

The campaign site garnered 46,000 clicks, of which nearly 45,000 came from our hand-picked connections. The campaign became a social media phenomenon: 77,000 people saw the campaign on Facebook alone, and advertising blogs wrote about it. Our rival agencies launched their own Google campaigns. The campaign even made headlines as the biggest commercial TV channel did a story on it. But most importantly, we got 250 applications from people with an average 4 years work experience in advertising – and 32 were hired. In addition to finding the best people we proved our innovative prowess.