Members of Australian Surf Clubs receive letters from Buenos Aires, London and New York. The letters are from distraught Aerobie owners who believe they have thrown their Aerobies to Australia and they need help finding them.

"We are very excited to be launching this direct campaign. We believe we'll engage, intrigue and baffle the people who receive these letters, to the point that they won't be able to resist calling us."Audrey New, Marketing Director Crown & Andrews.The campaign launches in May 2005.