Cannes Lions
AETHER, San Francisco / AETHER / 2015
Overview
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Credits
Description
Aether combines beautiful design with sophisticated technology to make everyday experiences more enjoyable, untethering us from the complications of using and managing technology so we can spend more time enjoying the moments we’re in. With Cone, Aether aims to bring that simple, elegant experience to the music space – simply and beautifully.
Execution
Aether studied the ways in which people listen to music in their homes. They found (somewhat surprisingly) that while streaming services made music more accessible, people actually ended up listening to less music. By bringing together a natural interface and sophisticated contextual learning software, Cone allows people to easily listen to the music they love on a daily basis. While Cone’s contextual learning suggests songs based on where, when and how you listen, the ability to also verbally request songs through the center button creates a two-way conversation. That way you have a choice as well as personalized suggestions.
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