On the 1000+ page global mobile site, users could browse and search through every AF1 shoe, view their AF1 collections that they created on-line, and download over 1000 wallpapers of their favourite AF1s. From within the mobile site users could also virally text message to their friends any shoe on the mobile site. So, as a thank you back to the AF1 community of 25 years, we wanted to create this information rich mobile resource to give the loyal AF1 consumer the ability to access any AF1 sneaker at any time and at any location…directly from their mobile.