This educational campaign of AGA (Androgenetic Alopecia) by Banyu Pharmaceutical encourages people to consult doctors rather than loosing sleeps over. In the website of AGA, a visitor can search for a clinic with designated date and hour. Not only the story of the AGA treatment by the patient but also story by the doctor himself are released to the website. The theme is not easy to communicate, but a popular and perhaps the most famous comedy duo in Japan “Bakusho Mondai” dressed as doctors makes it easy to understand in a fun way and leads to the forward-looking solution.