Cannes Lions
JWT GUATEMALA, Guatemala City / PFIZER / 2006
Overview
Entries
Credits
Execution
The message relates the faster and effective benefits of Agarol Laxative with the benefits of the fast way.
Outcome
The total investment was US$250.00 and it generated 150,000 contacts in just two hours each day.In one week the brand was exposed to 750,000 people.The knowledge of the brand increased significantly and the sales increased in a 20%.
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