Cannes Lions

AGAROL LAXATIVE

JWT GUATEMALA, Guatemala City / PFIZER / 2006

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Overview

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Credits

Overview

Execution

The message relates the faster and effective benefits of Agarol Laxative with the benefits of the fast way.

Outcome

The total investment was US$250.00 and it generated 150,000 contacts in just two hours each day.In one week the brand was exposed to 750,000 people.The knowledge of the brand increased significantly and the sales increased in a 20%.

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