Cannes Lions

AGE

ALMAPBBDO, Sao Paulo / ALMAPBBDO / 2024

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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Overview

Entries

Credits

OVERVIEW

Background

Only 5% of people 50+ in agencies compared to 26% of 50+ in the population.

It is an alert to the importance of people 50+, and the objective was to bring a reflection on the workforce of people 50+.

Execution

Sophisticated, delicate and impactful layouts.

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