Cannes Lions
AGE
ALMAPBBDO, Sao Paulo / ALMAPBBDO / 2024
Overview
Entries
Credits
Overview
Background
Only 5% of people 50+ in agencies compared to 26% of 50+ in the population.
It is an alert to the importance of people 50+, and the objective was to bring a reflection on the workforce of people 50+.
Execution
Sophisticated, delicate and impactful layouts.
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11 items
