Age is just a number. You’re only as old as you feel.

And instead of telling it, we showed it. And instead of telling a story about Tivoli, we told a story, that happened to take place in Tivoli.

In the film, a cast of very senior citizens have a blast in the Tivoli Gardens; amongst other things experiencing four G acceleration.

We brought a very, very senior cast to Tivoli Gardens and let them try all there is to try. Among other things experiencing four G acceleration.

This proved once and for all, that age is just a number. You’re only as old, as you feel.

The film was launched on Tivoli’s social channels, YouTube, blogs and with material for the press.

The main effort was to make people engage with the film online.

The film crossed borders and got international attention.

We started conversations, where it wasn’t uncommon to see young people tagging each-other to write things like: That’s you and me, when we grow old – we’re going to have fun!

The film showed, that we have a lot of good things to look forward to, and people had positive conversations about growing old.

At the same time, everybody was reminded of the magic of Tivoli Gardens and the upcoming anniversary.