Create a greeting card for TBWA\SMP's clients.

So we put our design on the envelope.An unexpected twist on the regular button-closure envelope makes for an interactive, stand-out card.

The recipient need not open it – but if he chooses to, he's in a for a good-natured punchline.

Not one Christmas card was left unopened.

Based on the thank-you notes we received over the holidays, all of them were opened, read, closed, opened again and shared with friends.