Place people in a 'fake' situation in which an ambulance is being attacked by a group of youths on the streets. We use augmented reality in a billboard to realise this. The onlookers, who unknowingly play a supporting role in this film, do not do anything.The Dutch government is utilising this interactive communications medium to confront the public with a situation like this and to provide them with tips on how to react to aggression on the streets: 1. Ask others for help and speak out together.

2. Call the police.

3. Stay with the victim.

4. Make photos for the police and file a report.

After these tips, the following title appears on screen: You hold the key to greater safety on the streets.Other media: TV, radio, print, campaign website, bannering and interactive bannering.

n.a. as while filling-in this form this interactive billboard is live.