Eurobest

Aging Satnav

WIRZ BBDO SWITZERLAND, Zurich / MERCEDES-BENZ SCHWEIZ / 2016

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Old cars have their failings and they are not very reliable anymore. For a driver this fact is a very insecure and uncomfortable situation.

To dramatize this insight, we came up with the idea of an old satnav. The satnav – spoken by an old lady - is trying to guide a driver to his destination, but struggles with its infirmities in the traffic. She is confused and unoriented, but still trying very hard to do a good job.

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