Cannes Lions

AGOREX ADHESIVE

OGILVY PERU, Lima / HENKEL / 2012

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

People love to watch TV. The love series. And series comes with something they dont really want: the commercials.Because commercials break the fun, and if there´s something broken we have glue to fix it.While viewers enjoy their favourite weekend TV show, they were surprised that the shows have no commercial breaks as usual, because now the show was glued together by Agorex.

Outcome

Our main results:More than 81% of the local cable audience saw our actionWe increased penetration from 72% to 92% in distribution channelsAgorex is now the instant glue with more awareness in the market And the most important thing: Our users start to love us because we paste what they love most.

Similar Campaigns

12 items

#RTF - the not new collection

TBWA\GERMANY, Dusseldorf

#RTF - the not new collection

2021, HENKEL

(opens in a new tab)