We created a documentary series around the Club Championships called ‘The Toughest Trade’.

The Toughest Trade invited pampered International professionals with their millionaire lifestyles who were famous for playing other silly powder puff sports like Premiership football and American Baseball to swap their ivory tower lives with 6 tough nut Irish amateur GAA players…to see if they could survive the toughest sport on the planet.

The toughest trade invited pampered International professionals with their millionaire lifestyles who were famous for playing other silly powder puff sports like Premiership football and American Baseball to swap their ivory tower lives with 6 tough nut Irish amateur GAA players…to see if they could survive the toughest sport on the planet.

- The most watched sports documentary series in country’s history.

- 20 point improvement in NPS

- The highest brand equity score in the sector.