Cannes Lions
McCANN ERICKSON PORTUGAL PUBLICIDADE, Lisbon / PORTUGUESE LEAGUE AGAINST AIDS / 2006
Overview
Entries
Credits
Description
Images of young couples making love. Voice says: "Condoms come in different packages. The packs with 3 units are good for beginners. One condom for friday, one for saturday, one for sunday. The 6-pack is perfect for college students. Two for friday, two for saturday... And there are packs of 12, specially recommended for married couples". An older couple in bed. He pick up a large strip of condoms, but he uses it to mark his book and goes to sleep. "One condom for January, one for February..." It doesn't matter how you do it. Do it with a condom.
Similar Campaigns
10 items