We commissioned internationally renowned artist Jason Hackenwerth to create a giant installation, over 30 feet high, of the HIV virus made from thousands of condoms.The condom sculpture was positioned outside Mumbai’s Chatrapati Shivaji Terminus (the main train station) for maximum visibility and impact.A controversial and provocative act in a country that won’t even talk about condoms.3.8 million people pass through the station daily and were able to experience this first-hand.The installation was unveiled on the eve of World AIDS day by Officials from the UN, the Indian Government and Bollywood stars.Then, as the condoms deflated, they became a metaphor for destroying the virus.Please see A/V Presentation

So controversial it made the front page of The Times of India, The Mumbai Mirror and The Asian Age together with articles in other newspapers with a combined circulation of over 23.3 million. Karan Johar (India’s biggest film director) tweeted to his following of 165,000 on Twitter. Reported by CNN and many other news channels reaching a combined audience of over 40 million. All from a budget of less than $50,000. Heroes Project achieved their aim: India started talking about condoms.