Cannes Lions

AIDS PREVENTION

TBWA\PARIS, Boulogne-Billancourt / AIDES / 2015

Awards:

4 Shortlisted Cannes Lions
Presentation Image
Film
Film

Overview

Entries

Credits

Overview

Description

« No condom, no sex »

It's with this message that the association AIDES wants to remind the public how important it is to protect oneself.

That's why, we imagined 4 short fims as naked and bare as they are esthethic, each one developed in print format.

They are named « Peas », « Knitting », « Pearls » and « Puzzle », evocative names that reveal what the long winter nights can look like?.without a condom. A smart and viral campaign, far from developing a moralistic speech, that ends with this clear message : « no condom, no sex »

Execution

Sitting at a table, 2 men and a woman are playing puzzle, but seem not enjoying it.

We can’t entirely see their faces, but we understand their frustration and boredom.

“No condom, No sex”

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