Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / AIDES / 2015
Awards:
Overview
Entries
Credits
Description
« No condom, no sex »
It's with this message that the association AIDES wants to remind the public how important it is to protect oneself.
That's why, we imagined 4 short fims as naked and bare as they are esthethic, each one developed in print format.
They are named « Peas », « Knitting », « Pearls » and « Puzzle », evocative names that reveal what the long winter nights can look like?.without a condom. A smart and viral campaign, far from developing a moralistic speech, that ends with this clear message : « no condom, no sex »
Execution
Sitting at a table, 2 men and a woman are playing puzzle, but seem not enjoying it.
We can’t entirely see their faces, but we understand their frustration and boredom.
“No condom, No sex”
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