Men who seek prostitution services and don't worry about using a condom, end up infected by HIV.

So, to warn those men, we run several private ads, posing as a regular call-girl with a phone number for contact. The media used was classified ads in popular newspapers, specialized websites and in phone booths.

- 30 days of promo- budget = U$100- 1.822 calls received- 1.822 individuals warned about the danger of AIDS- less then U$0,06 per individual- 100% sucess with the target audience