Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / PEA / 2016
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Description
In a Broadway Show/Sesame Street style, film shows what happens in the puppymills, hidden places where breed dogs are created in series in order to be sold. It starts with a little girl and her mother in front of a petshop. The girl wants to take the puppy home. Then, when music starts, the little dog starts singing and revealing all the cruelty they suffer. In the end tagline reads: It ain’t cute buying a breed puppy. Adopt an abandoned dog.