Cannes Lions
BBH, London / PERFETTI VAN MELLE / 2006
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Roger and Ginger are a double act. They've toured the cabaret halls of the world with a routine that brings the house down every night. Except tonight Ginger (who's a monkey by the way) forgets something crucial.Luckily Roger has a plan. And it involves Air Action Vigorsol, a best selling menthol chewing gum from perfetti Van Melle. In our latest TV ad for the gum, we concentrate once more on the blast of cold air that it delivers.
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