Picture the scene. Outside, it’s 40°C in the shade, and you’re stuck inside a hot, steamy bus packed with other tired, sweaty people. You open your magazine and there, right in front of you, is an idyllic situation: a cool, refreshing haven of tranquility …You are transported into this wonderful world. You reach out to reassure yourself that this is really happening…but unfortunately, it isn’t. To everyone’s amusement, you find yourself in an extremely embarrassing situation. In fact, three embarrassing situations, as are revealed in each of these three slightly different Daikin TV spots.