Single’s day in Brazil happens on August 15th. However, when compared to Valentine’s Day, it is a very inconspicuous date. So, to celebrate in style, Skol decided to create something special for single people traveling during the week of Single’s Day: Air Match, a Tinder experience above the clouds.

The idea sparked from a common feeling amongst single travelers. When you are single and you board a plane, you always hope to seat next to a crush. Now, with Air Match, Skol, Azul and Tinder will significantly raise the chances of single passengers finding a match while flying through the sky.

An Air Tinder of this magnitude has never been done before. It brings together three huge brands: Skol (Brazil’s No.1 beer), Azul Airlines (one of the country’s largest airliner) and Tinder (needs no introduction). Because of Skol’s ongoing business relationship with Azul Airlines, we had access to valuable data and platforms that allowed us to tailor the experience for single passengers flying during Single’s Day week. We used Azul’s data to find the most popular destinations amongst their single customers. We were also able to utilize their CRM tools to send call-to-action messages to all single passengers through their flight and check-in emails and sms.

We were then able to use Azul’s CRM tools to send a call-to-action to all single people traveling on flights departing from popular destinations such as Rio de Janeiro, Florianópolis, Porto Seguro, Fortaleza, Natal, Belo Horizonte, Fernando de Noronha, Jericoacara, Maceió, Recife and Salvador. They just had to create a profile at the campaign’s Tinder platform and check out the other single passengers. They could also use our check-in stations at the airport. We had more than 50 successful first dates in the first three days of our campaign.

Skol was the most talked about brand on Single’s Day