You don’t really know a city until you’ve lived there, sampled the local cuisine, and got lost enough times to know your way around. In order to amplify the #LiveThere campaign we launched a successful activation in both Paris and London. The goal was simple – connect travellers with locals to make them venture off the beaten path and live an authentic local experience.

In the busy streets of Paris near tourist attractions, pedestrians were able to ring a big yellow doorbell, set up among the OOH campaign, and get connected to a local straight away. The doorbell would simply dial the number of a local Airbnb host who was ready to answer any questions.