Cannes Lions

AIRC (ITALIAN ASSOCIATION FOR CANCER RESEARCH)

THE FAMILY, Milan / CANCER ASSOCIATION / 2009

Film
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OVERVIEW

Description

On a white floor we slowly see many objects by the most representative Italian designers. They turn out to be part of a writing, cancer.People enter the scene from all directions,picking up objects and leaving the scene with them. As people walk by, the writing disappears until we no longer see any of them, leaving a message on a red carpet.

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