More than 60% of American Airlines pilots are active military service members or veterans. The airline wanted to acknowledge its support of the military and thank those who serve. The target audience is the flying public, military service members and American Airlines employees. In “Thank You,” a polite young soldier is traveling. We follow him through a series of iencounters with American Airlines employees and passengers. Getting his ticket at a self-service kiosk, in the Admirals Club, boarding a flight, etc. He never fails to say “thank you.” But as he leaves the plane, it’s the pilot who thanks him.