Cannes Lions

AIRLINE

THE PARTNERS, London / AIRASIA / 2012

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AirAsia is the world's fastest growing low cost airline with an Awesome reputation, they are the winners of Skytrax best Low Cost Airline 2009/10/11.

To celebrate the launch of AirAsia’s 100th passenger plane we created a monster 70-metre illustration to wrap around it. With its mouth right over the engines it roared into life, becoming the boldest, baddest plane in the skies and making sure that 2012 is definitely the Year of the Dragon!To create enough impact in the air, the traditional Chinese dragon was created in graphic black and white, with a roaring red mouth.The Awesome dragon Airbus was featured in news across the region, and around the world, making the front page of Malaysian Newspaper ‘The Star’. Online it racked up 2,100 likes on Facebook with 6,000 watching a special ‘Making Of the Dragon’ video on Youtube.

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