Cannes Lions
BANG BANG FILMS, Mumbai / INDIGO / 2011
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India’s fastest growing airline IndiGo highlights its unmatched on-time performance and hassle free travel experience in their commercial - "On Time".Anyone traveling in India will testify that punctuality and the significance of being on time is not a priority amongst most people and institutions. Travelers expect delays and cancellations in all walks of life. Given the nonchalant attitude towards time, even airlines till date in India have never given time its relevant significance.
Targeted at all travelers, the commercial brings alive the importance of on-time flights for anyone who chooses to fly and also tells the audience the story of what happens behind the scenes at IndiGo, enabling it to offer unmatched and consistent on time performance. The commercial narrates the story of the various departments and the logistics involved, from an on-time crew to the team in command who work in sync like clockwork and put their best foot forward to ensure customer comfort, making IndiGo India's preferred low cost air carrier.
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