Cannes Lions
DRAFTFCB KOBZA, Vienna / SKYEUROPE AIRLINES / 2008
Overview
Entries
Credits
Execution
All around the hippest Viennese bars fake posters were displayed announcing concerts of famous bands. Unfortunately these concerts were only staged in other European metropoles. A large sticker across the poster announced that Sky Europe will take you to this metropole at a very cheap rate.
Outcome
SkyEurope was the most successful newcomer among airlines in Austria. Within three months the utilised passenger seat capacity was 73% and even up to 90% to the promoted destinations.
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