Cannes Lions

AIRLINE

DRAFTFCB KOBZA, Vienna / SKYEUROPE AIRLINES / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

All around the hippest Viennese bars fake posters were displayed announcing concerts of famous bands. Unfortunately these concerts were only staged in other European metropoles. A large sticker across the poster announced that Sky Europe will take you to this metropole at a very cheap rate.

Outcome

SkyEurope was the most successful newcomer among airlines in Austria. Within three months the utilised passenger seat capacity was 73% and even up to 90% to the promoted destinations.

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