Aim: Appealing to the listener not by destinations or price, as is a common practice in the airline industry’s way of advertising, we focused on passing along the experience of the comfortable ride and the growing euphoria of getting onboard a flight, and gaining fans who appreciate the hospitality Starflyer provides.Concept: What kind of Black? Starflyer’s black air frame is unique in the world airline market, and Starflyer is expanding their black-themed brand.We tried to stimulate the listener’s imagination by using this brand’s benefit.Target: The plan targets business people who make frequent trips.