Miniature luggage was placed on top of the sushi bar conveyor, encouraging people to help themselves in the same way they help themselves to a sushi dish - creating not only awareness of the product but an activity around the brand and its product: a flight to Tokyo.

This "Guerilla" campaign, though a very low-budge campaign, brought awareness to the brand and its new product by several hundred percent. With a limited budget we managed to create a large buzz around the product - especially within our target audience.